Website Redesign Request for Proposal

Contact: Cathy Renna, Interim Communications Director  

1. Organizational Overview

The National LGBTQ Task Force’s (Task Force) mission is to build power, take action, and create change to achieve freedom, justice, and equity for lesbian, gay, bisexual, transgender, and queer people (LGBTQ).  As the progressive voice of the LGBTQ movement and the LGBTQ voice of the progressive movement, the Task Force organizes people and money in pursuit of liberation for all. Founded in 1973, the National LGBTQ Task Force is the oldest national LGBTQ advocacy organization in the U.S.

2. Project Goals

The National LGBTQ Task Force (Task Force) is issuing a request for proposal to redesign and modernize our websites and related digital assets.

The goals of this project are to merge our four websites into one WordPress website property, improve assets to present a cohesive brand, optimize performance, promote cross channel communication, and to improve user experience. The successful bidder will be asked to duplicate the design and build of thetaskforce.org for a separate site for the national LGBTQ Task Force Action Fund website (https://www.thetaskforceactionfund.org/).

Merge these properties into one cohesive website:

This scope of this project also includes updating all related Luminate Online assets to modernize, align design, optimize function, and train the Task Force staff to use these tools.

Specific Needs:

  • Integration with Luminate Online, Raiser’s Edge, and Raiser’s Edge NXT
    • Include custom API integrations where specified
  • Mobile-first design
  • Blog and Press Center
  • Resource Center
  • Google Analytics Integration at Launch
  • Luminate Online Asset Needs
    • Donation Forms
    • Survey Template
    • Event forms
    • Email Sign-up Forms
    • Action Alerts
    • Email + Newsletter Design
    • Create a Custom Customer Preference Center
    • Transaction Fee Upsell + Monthly Donation Upsell Features on Donation Pages

3. Anticipated timeline

We have some flexibility in completion dates but would ideally like to have the new website launched by January 2021.

Project Phases:

  • Kick-off and Discovery
  • Design
  • Development
  • Luminate Online Asset Development and Training
  • Client Testing and Launch

4. Selection Process

This RFP was released on July 23, 2020. Submit all proposals by 9 AM ET August 10, 2020. Please submit a proposal to Cathy Renna by email at crenna@thetaskforce.org.

Your proposal should include at least:

  • A statement that demonstrates you have read and understood our RFP.
  • A statement confirming your firm is comfortable working in a diverse environment to include diverse expression of gender and sexual orientation, race, color, religion, national origin, and ability status
  • You have done similar work.
  • Contact for previous clients for which you’ve done similar work
  • What makes you stand out from the competition.
  • Any potential roadblocks you foresee based in our RFP.
  • Proposed cost & terms of payment.
  • Samples of previous similar work.

The Task Force is an equal opportunity employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, personal appearance, family responsibility, political affiliation or any other status protected by applicable law. Women, transgender people, veterans, and people of color are encouraged to apply.

Chief Development Officer

Position Summary  
The Chief Development Officer (CDO) is the chief fundraising officer of the Task Force, reporting directly to the Executive Director (ED) and charged with overseeing the development department and executing a comprehensive fundraising strategy. This position will be based in New York City or Washington, DC. 

Primary Responsibilities  
The CDO is responsible for managing an 11 position development department, including those responsible for major gifts, smaller donor giving, foundation and corporate giving, fundraising events, and database management.  

The CDO serves as one of the senior staff leaders of the Task Force, serving as one of the members of the management team, and supporting/partnering with other staff in fundraising for the organization.  

The CDO serves as the principal staff liaison to the Boards of Directors on matters relating to fundraising and is the staff representative to the Resource Development Committee of the Board of Directors. The CDO works with the committee to ensure Board members achieve their individual and collective annual goals, as well as with operations staff to provide Board members with accurate reports of their giving and fundraising. 

The CDO is responsible for planning, managing and achieving annual budgets and targeted goals with each revenue team including the following elements:  

  1. Maintaining and establishing relationships with major donors and overseeing moves management program to find and retain significant donors;  
  2. Prospecting, securing, and growing funding from foundations as well as corporate funders of the organization overall and our annual Creating Change Conference; 
  3. Overseeing extensive membership program that includes direct mail, telemarketing, small  events and canvassing; 
  4. Working with the organization’s Communications Marketing and Branding Department to oversee digital fundraising; 
  5. Ensuring that the Task Force’s two major fundraising events in Miami- the Task Force Gala and Winter Party Festival- meet net revenue goals and continue to grow; 
  6. Making sure all donor services – acknowledgments, tax receipts, requests for information – are completed in a timely, thorough and courteous manner, and that all donor data is maintained to a high level of quality; 
  7. Developing and strengthening the Task Force’s planned giving program; and 
  8. Leveraging the Task Force’s annual Creating Change Conference and partnering with the program departments to develop  fundraising and engagement opportunities. 


  • Development/Fundraising: Proven success in nonprofit fundraising, with a minimum of 10 years of experience in development, preferably for national organizations, and/or for organizations with budgets of over $7million. Experience and success in fundraising from multiple sources including foundations, individual and major donors, corporations and events. 
  • Budgeting: Experience in leading complex budgeting across revenue areas and tracking revenue and expenses closely throughout the year. 
  • Project Leadership and Management: Experience in supervising a large team of diverse staff. Experience in planning, leading, and managing development projects, including coordinating with colleagues to achieve desired outcomes, and tracking and reporting on progress to senior managers/ Boards of Directors.  
  • Communications: Skilled in creating powerful, compelling written and oral communications for fundraising. Experience and ease with presenting to external audiences and the Boards of Directors  
  • Collaboration: Effective at working with others to reach common goals and objectives. Demonstrated capacity and desire to work in a multi-cultural environment where diversity based on race, ethnic origin, gender, age, sexual orientation, real or perceived gender identity, physical ability, and spiritual practice is an important value.  
  • Relationship Building: Skilled at establishing and cultivating strong and authentic relationships with donors, Board members, peers, and team members. 
  • Knowledge of Raiser’s Edge. 

Commensurate with experience. Provides excellent benefits — health, dental and vision insurance; flex spending accounts, annual and sick leave; 403(b) plan.  

Please submit a cover letter and resume addressing your qualifications, experience relevant to these responsibilities and describing your interest in being a member of the Task Force staff. If possible, please submit the names, affiliations and contact information for three references. Applications will be accepted via e- mail for this position at  hr@theTaskForce.org; please write “Chief Development Officer” in the subject line. No phone calls, please.  

The Task Force is an equal opportunity employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, personal appearance, family responsibility, political affiliation or any other status protected by applicable law. Women, transgender people, veterans, and people of color are encouraged to apply.